As those of us in the Northeast face yet another of New England’s infamous winters, I can’t help but look back with a sense of pride to a billboard Thomas Marketing Services created and posted for 3 months in 2019 in support of what was then New England Hydroponics’ 4th store in Seekonk, MA. Within months it became a destination for Rhode Island and Southeastern Massachusetts hobbyists and commercial cultivators. (See below for radio spots.)
Advertising works. But, like all other marketing programs its tactics need to be based in a strategic framework, and a strong and clear position so each of its parts have a defined platform upon which to gain traction, momentum, and top-of-mind recall. And of course, short- and long-term return on investment.
Do you believe some determined marketing could help your business? It’s more affordable than you think. Call me, Tom Lanen, at (508) 951-0130 and let’s chat a bit on my nickel. Or send me a note at [email protected]
PS: Take a listen to:
- An Event Marketing Promotional radio spot produced with Mike Hsu in support of New England Hydroponics open house events in Seekonk & Auburn, and;
- A Branded,”Price Match” Pull Marketing radio spot produced with Mike Hsu in support of the Auburn & Marlborough stores.
- A Grand Opening radio spot produced with Steve Kelly in support of the Seekonk store – Providence/Fall River, MA DMI