Content Creation & Writing Services

One of my brands randomly posting about how Everything Happens All The Time™. Read more on Medium

Note; Limited copy, writing services, permission e-mail/database marketing and social media services are now being offered to help fund the run-up of ZENECIST. Please inquire without obligation: 508 951-0130

A brand marketer of the P&G school of strategic thought, discipline and practice, I help principals in manufacturing, tech, retail, and service sectors focus their brand story (a brand is a story); articulate its value; amplify the signal; and create brand presence and engagement.

1. Drive immediate-term traffic & revenue;

2. Sustain brand engagement and sales (aka: momentum), and;

3. Create salable brand equity.

As a Master writing and creative services tactician (2.24), I offer:

• Permission-Based Email – Brand Communication Strategy/Platform, Copy, Email Formatting (via your Email Service Provider – MailChimp, Constant Contact, EMMA, etc.)

Our emails for New England Hydroponics have achieved a near 40% Open Rate – in a category where the Open Rate is 17% (Source: Springbot ESP)

• Blogs – Research & Write/Post, SEO: WordPress, Medium, etc.

• Website/Commerce Pages/SEO Copy – also populating and imaging via most CMS & Shopping Platforms: Big Commerce, Shopify, Squarespace, etc.

Database E-mail Marketing–Open Rates well above 17% sector average. Creative Strategy: combination emotive& transactional to capture human curiosity.; transactional alone is easy to dismiss

• Thought-Leadership Articles – Writing & editing based upon executive input

• Presentations – Video, Powerpoint, Speeches, etc.

• Sales & Marketing Literature

• Technical Writing & User Manuals

• Advertising – Online, Print, Broadcast; Direct Mail

Out-Of-Home Marketing: Billboard. Also re-purposed as a website rotator slide.

Where I’m From: Core Business Strengths and Expertise

Strategically-driven:

Brand & Product Positioning
Identity & Visual Graphics Systems
Packaging & Merchandising
Social/Influence/Event Marketing
Sales & Business Development Support
Direct, Online & Mainstream Media Marketing, and;
Website/Online Shopping

Thermo EMC Test systems — Creating drama for a commodity test system within a Corporate branded visual design plan

The process starts with a free evaulation. I’ll listen closely to your specific goals, and give you options, including transparent pricing, to achieve them. Because there’s always an answer and usually more than one; I’m all about giving you options.

An early fun graphic, pre-PhotoShop circa 1990, for career client, Velcro Industries, B.V. for whom we worked globally for 17 years: CPG, Industrial, Needle trades, Medical Products, Aerospace/MILSPEC.

In short, I’m here to help, not to change how you do business. And as needed, working with your team of creatives and/or technologists or mine, we can execute against strategies across the spectrum of possible marketing, design, and sales tactics; and digital, broadcast, and printed media, including branded apparel.

Schedule a No-Cost 30-minute telephone or online call with Tom

Importantly too, I can help analyze outcomes and metrics fast; adjusting and tightening focus, and marketing dynamics as data and good sense might suggest.

And, with a seasoned business sense, I can provide objective perspective and knowledge to help you believe what you know — and act upon it.

Please contact me, Tom Lanen, at +1 508-951-0130, and let’s chat on my nickel.