The Quest for Simplicity: My Endgame

I’ve always had way more energy than was probably good for me. Too, I’ve aways felt compelled to do what some people characterize as “doing too much.” Part for it was simply to keep me interested. Though a lot of it was I was the first-born son of a successful Finnish business owner, and that’s how I was brought up. Isät & pojat! (Fathers & sons!)

Along with freelance assignments, I’ll be refocusing Deflector™, my Medium publication on The Art of Style & Well-Being for Men of Age™

A dual-brained analytical marketer and creative, I ate strategic brand and lead generation programs for lunch my entire career. And with long-term client relationships ranging upwards of 17 years, I was pretty good at executing to plan. In fact, I recently did a count, and over my career I directly helped ah, more than one client become island living comfortable. I did my job and loved most of it.

Now 33+ years into Thomas Marketing Services Corporation, including nearly a decade we stayed afloat when two health challenges almost took me out, my desire to do too much has remained, nearly unabated.

Until another of my BGOs* whacked me upside the head. 

As much as I enjoy a great marketing plan, and working with a fabulous team to create some success for us all, at age 70 it’s more than I need to live my best life. Frankly, I’d just as soon let someone smarter than me call the shots– and incur the inevitable angst.

My mission too, is to help you reap the glory. I’m surprisingly well content.

Today, and with whatever time on this earth the Divine graces me, my simple strategy is to lead with my love with family and friends. They’re all I need. And with writing, it seems I can maintain the income we need to cover the retirement funds raided when I was sick.

Tom Lanen, January 2023

With aforethought and a sense of joy, going forward my sole professional focus will be writing services. Plain and simple.

Fact is, I can’t imagine a life on the beach or golf course. To me retirement doesn’t mean not working; it just means working on something you love – though maybe not 60 hours week as was once my norm.

Too, I’ve no designs on rusting out like some of my ‘retired’ pals. Not when I can actively rock my life.

Yes, I’m still here, looking forward to what’s next, positive and grateful to the core.

If you’re ready make a difference, the ball’s in your court. Because when it comes to your brand story, position, and share, the difference is you.™ Do it right, and it’s line item equity.

I encourage you to take an easy first step. Let’s talk a bit on my nickel – 508 951-0130

Peace, T-

* Blinding Glimpse(s) of the Obvious