(V2 Feb 2024) We’re pleased to present the revised Logo Mark Design for ZENECIST, Tom Lanen’s new e-commerce adventure in lifestyle products.
The first element of a new design system, it uses Tom’s Zen Sailboat™ logomark design, which had also been a part of his erstwhile brand marketing firm’s logo, but which he has long considered central to his personal karmic brand. In fact, for his 70th birthday he had the Zen Sailboat made into first body art on his arm (3cm diameter), explaining he’s “either a Christian-Buddhist, a Buddhist-Christian or none/all of the above.”
The design mark features Futura, a legacy font Tom loves because of its crisp and unfettered letterform, and a complementary purple and gray palette reminiscent of the first logo he created for Thomas Marketing Services 34 years ago.
The mark is being used on all ZENECIST online properties, products and merchandising. The design can also incorporate the revised ZENECIST tag line: High-Level. Laid-Back. Lifestyle.™
Stay tuned!