Cha-Cha-Cha Changes! It’s said all good things come to an end, and so it is with our 5-year contract with New England Hydroponics, and its new parent company, Hydrobuilder Holdings, to whom my principal, Ethan Holmes, sold the business and brand in January. I’ve been informed they will take the work in-house and will let our contract expire at the end of August … even as our work continues to over-perform, as evidenced in our email Open Rate report below – the category average is 17% (Springbot ESP).
Frankly, this is exactly how most mergers go, and we’re not terribly surprised. Even if it’s a bit of a jolt to the system. Hey, we’re human. But it happened when 3 Thermo Electron business units with whom we had worked for 15 years merged with Fisher Scientific and the agency of record took over. They rightly compensated us for our copyright & imaging, and were very honorable during the transition.
Fact is it’s been a great 5 years (almost), and we’ve accomplished our mission: to create salable brand equity for Ethan for when it became his time to sell the business. When I started with him in 2017, he’d been doing all his own marketing and no longer had any time for it. He’d built the business to 3 stores, one of which we moved into a space 4 times the size within the year. Then we added stores in Seekonk (6000 sf), and recently in Sanford, Maine (13,000 sf) bringing the total to 5, all while building the online business at neHydro.com into what is now 4500+ products. We worked well together, and I’m proud of the good work we did, and of the friendships I’ve enjoyed with store GMs and Supervisors. These are good folks.
But it’s time for what’s next.
If you have a business and a vision, give me, Tom Lanen, at (508) 951-0130 and let’s chat a bit on my nickel.
The Difference Is You.™ I can help you present your business and brand well, and drive near-term sales & revenue …. and fully prepare your brand as a line item in your endgame that could be closer than you think. T-
We continue to move at the speed of retail for our primary client, New England Hydroponics, now powered by Hydrobuilder Holdings.
May 2022 brought the first ever annual Huge Soil & Coco (grow medium) Sale, for which Thomas Marketing Services Corporation principal and creative director, Tom Lanen, wrote and executed all tactics on a multi-faceted marketing push including:
• Website update (in Big Commerce CMS – all sale prices & product images)
• Website Banners – Home Page Rotator and Category Banners
With an industry Email Open Rate of 17%, we’ve been consistently hitting over 40% – see below (May 18 update: open rate 45.2%)
I do have some open bandwidth – please call me if you could use some help and/or perspective: 508 951-0130 and let’s chat a few minutes on my nickel. T-
Industry Average Open Rate is 17% – we’ve been hitting over 40%Website RotatorOne of the social media graphics 18×24 & 8.5×11 Store Point of Sale SignageBag Stuffers
Ah, the best laid plans! I’d hoped to post my monthly projects here, but we’re moving at the speed of retail, and what with opening the 5th New England Hydroponics store and the 1st in Maine, we’ve been living the dream.
So, for the sake of showing indeed someone is home at Thomas Marketing Services Corporation (with some unused bandwidth in case you’re interested), here’s a few of the projects we’ve had on our project lists, all of which are in the field, getting it done.
Call me, Tom Lanen, at (508) 951-0130 if you could use some solid marketing support. Let’s chat a bit on my nickel; you might be surprised the results your modest marketing budget can bring.
New England Hydroponics Monthly Deals Newsletter – permission-based: database creation18 x 24 In-Store Monthly Deals Point of Sale Poster – Fits in Standalone FrameWebsite Announcement Rotator Slide for neHydro.comIntroductory CouponNew Product POS/Selling Tools
… and the list goes on, with plans for a Grand Opening Event and free raffle to be held at the new Sanford Store on November 6, 2021.
I’m here to help – hit me up and let’s chat a bit on my nickel.
Feed the brand well and mindfully, and it will grow.
(27 August 2020) Here are a few of the projects Thomas Marketing Services Corporation created and fielded during August for New England Hydroponics. The numbers prove we’re building revenue and brand momentum.
8. Overall website product updating & maintenance on Big Commerce platform.
And that’s most of it. Call me at 508 951-0130 or email me, Tom Lanen, if you could use a hand. I’m easy to work with and get things done fast — at the right cost! (And you can get on with what you do best!)
