Note; Limited copy, writing services, permission e-mail/database marketing and social media services are now being offered to help fund the run-up of ZENECIST. Please inquire without obligation: 508 951-0130
A brand marketer of the P&G school of strategic thought, discipline and practice, I help principals in manufacturing, tech, retail, and service sectors focus their brand story (a brand is a story); articulate its value; amplify the signal; and create brand presence and engagement.
1. Drive immediate-term traffic & revenue;
2. Sustain brand engagement and sales (aka: momentum), and;
3. Create salable brand equity.
As a Master writing and creative services tactician (2.24), I offer:
• Permission-Based Email – Brand Communication Strategy/Platform, Copy, Email Formatting (via your Email Service Provider – MailChimp, Constant Contact, EMMA, etc.)
• Blogs – Research & Write/Post, SEO: WordPress, Medium, etc.
• Website/Commerce Pages/SEO Copy – also populating and imaging via most CMS & Shopping Platforms: Big Commerce, Shopify, Squarespace, etc.
• Thought-Leadership Articles – Writing & editing based upon executive input
• Presentations – Video, Powerpoint, Speeches, etc.
• Sales & Marketing Literature
• Technical Writing & User Manuals
• Advertising – Online, Print, Broadcast; Direct Mail
Where I’m From: Core Business Strengths and Expertise
Strategically-driven:
- Brand & Product Positioning
- Identity & Visual Graphics Systems
- Packaging & Merchandising
- Social/Influence/Event Marketing
- Sales & Business Development Support
- Direct, Online & Mainstream Media Marketing, and;
- Website/Online Shopping
The process starts with a free evaulation. I’ll listen closely to your specific goals, and give you options, including transparent pricing, to achieve them. Because there’s always an answer and usually more than one; I’m all about giving you options.
In short, I’m here to help, not to change how you do business. And as needed, working with your team of creatives and/or technologists or mine, we can execute against strategies across the spectrum of possible marketing, design, and sales tactics; and digital, broadcast, and printed media, including branded apparel.
Schedule a No-Cost 30-minute telephone or online call with Tom
Importantly too, I can help analyze outcomes and metrics fast; adjusting and tightening focus, and marketing dynamics as data and good sense might suggest.
And, with a seasoned business sense, I can provide objective perspective and knowledge to help you believe what you know — and act upon it.
Please contact me, Tom Lanen, at +1 508-951-0130, and let’s chat on my nickel.